Susan Rollins Lead Manager
Welcome to Vail Valley Lifestyle! We created this in-depth site in order to enhance our client's experience in the Vail Valley. We understand you live and play here and there are so many exciting things to do! Our goal is to help guide you through your adventures in Vail! Our real estate information is very comprehensive as well! You can learn about the various neighborhoods and you will find easy searches already prepared for you. Also, please feel free to create your own customized search. Enjoy!
Susan’s love for skiing brought her to the Vail Valley from the East Coast over three decades ago. Born and raised in Stamford, Connecticut, she had her first real estate experience in high school working for the leading brokerage in Stamford. From there she ventured to Boston to attend Northeastern University, and was very fortunate to hold internships at top companies, including General Foods, IBM in Boston, and Computer Science Corporation in Manhattan.
Armed with her real estate knowledge, a B.S. in Business with a specialization in marketing, and two years of corporate work, she moved to the Vail Valley and started working for Century 21 in 1986, where she won numerous awards for her success. At this time, there were little if any Realtors under 30. Her go-getter attitude and genuine care for her clients and their needs, quickly grew her business into the luxury market.
Between 1989 to 1994, she and a couple of partners opened up an ERA franchise in Crossroads in Vail Village. Embracing the entrepreneurial spirit, Susan decided to open her own real estate sales and property management company by 1995. She had the opportunity to purchase office space and watched Riverwalk develop into a thriving community. At one point, she had up to 11 agents whom she helped succeed while managing up to 30 properties as well as her numerous real estate sales.
In addition to her own company, she bought several investment properties, gaining critical knowledge of investing and property management with a knack for working with investors. This allowed her to create many cash flow analyses for clients, which helped them off-set the cost of ownership and guide them to the right properties. Over the years, this led to repeat and referral investment business.
“Susan was incredibly knowledgeable, really listened very carefully, and screened what was important to us so that we didn’t have to look at numerous properties,” says a Beaver Creek homeowner. “Her negotiating skills helped us obtain a great value!”
Susan loves to help second homeowners find their dream homes. With her deep knowledge of luxury properties, she specializes in the areas of Vail Village, Lionshead, Beaver Creek, Bachelor Gulch, Arrowhead and Cordillera. In the exclusive community of Cordillera, Susan found her love of developing homes. From 1999 to 2003, she developed three multi-million dollar homes. After building her first home in Singletree in 1994, she couldn’t wait for the next opportunity. Her knowledge of building and remodeling is unmatched, but it’s not just four walls that gets her excited.
Technology has always been a strong suit of Susan’s. In 1996, her company was one of three in the Vail Valley who had a website. This began an entirely new way of conducting real estate and sparked an idea in 2006 with the creation of a lifestyle oriented website, VailValleyLifestyle.com. This is many years before the “lifestyle” term became commonly used, and helped clients learn where to hike, bike, golf, snowmobile, and so much more. “Susan was incredibly knowledgeable of the Vail Valley and guided us in the right direction as far as location, lifestyle and walk to the Vail Village. She is even looking for another place for us right now,” says one Vail Village Homeowner.
Her longevity in the business, now over 32 years, helps sellers gain maximum returns on their investment in the least amount of time, while guiding buyers to homes in communities that perfectly suit their lifestyle. She is also intimately familiar with all the neighborhoods, condominium complexes as well as the benefits each have to offer. She has weathered many marketing conditions, affording clients with invaluable expertise no matter the circumstances they may be facing. “It is fun for me because I help purchase and sell to the now grown children of parents who bought properties with me decades ago,” Susan says.
After decades of running her own high-end boutique real estate firm, Susan has joined LIV Sotheby’s International Realty to offer the exceptional reach and resources of the world’s leading luxury real estate brand. Her Vail Valley office is just around the corner from her previous office in Riverwalk, making it a perfect fit. “With LIV Sotheby’s professional reputation, luxury properties, and strong national and global marketing, it is an ideal place to call home where my clients will feel very comfortable,” she adds.
Although skiing brought her to the Vail Valley, Susan also enjoys running with her dogs, hiking, snowshoeing, attending cultural events, and dining out with friends. She is passionate about helping dogs and volunteers at a local puppy mill rescue group. She also keeps active in the community by volunteering for several positions with the Vail Board of Realtors. Susan says, “Through real estate, clients become dear friends.” Allow Susan’s expertise and personalized approach guide you.